Title of position:
Digital Marketing Specialist (NOC: 11202)
Name of company:
Red Rhino Inc.
Terms of employment:
Permanent, Full Time.
Wages:
$31.50 Hourly, for 40.00 Hours per week
Anticipated start date:
As soon as possible
Work Location Information:
London, ON
Number of vacancies:
1 Vacancy
Education:
At least High-school
Experience:
At least 3 years of work experience is required
Ability to Supervise:
5-10 people
Languages:
Speak English, Read English
Work Conditions and Physical Capabilities:
Fast-paced environment, Work under pressure, Attention to detail, Large workload
Personal Suitability:
Excellent oral communication, Judgement, Team player, Effective interpersonal skills, Excellent written communication, Organized
Additional Skills:
Mentor other members of the team
Business Equipment and Computer Applications:
Adobe Photoshop, InDesign, Adobe Illustrator, Google analytics and other Paid advertising platforms.
Job duties:
- Pre-flight, edit, and finalize variety of ad units across search, display, video, and programmatic to specific deadlines set by accounts team
- Perform mid-flight campaign updates, if necessary, per optimization or client needs
- Keep strict budget control on all campaigns, ensuring daily, weekly or monthly budget targets are being met and not exceeded
- Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
- Advise clients on digital advertising or sales promotion strategies
- Develop and implement digital advertising campaigns appropriate for electronic media
- Troubleshoot any in-flight campaigns of unexpected errors, platform changes and/or technical issues
- Working with the internal or client web team, ensure all analytics, tracking, and remarketing codes are firing properly and attributing correctly
- Gather, research and prepare communications material for internal and external audiences
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Digital Advertising Optimization:
- A/B and Split test ad creative, targeting and other parameters to meet predetermined KPIs that contribute to business goals
- Identify problem areas, funnel leaks and other frictions in the digital advertising funnel to effectively and meaningfully improve performance week over week
- Continue to analyze, understand and make new recommendations to account director or GAD for additional improvements that may lead to break-through performance improvements
Digital Advertising Reporting:
- Articulate clearly, in writing, weekly, bi-weekly or monthly optimization executions in terms that are easy to understand by both internal teams and clients.
- Articulate clearly optimizations, performance issues and other digital advertising related concepts to clients during in person or over the phone meetings
- Ability to construct clear and meaningful end of campaign debrief reports to present to clients when required by AE or GAD
Transportation/Travel information:
Public transportation is available
Contact information:
1. Mailing Address:
#201 - 205 Horton Street
London, ON
M6B 1K7
2. Fax:
(519) 438-1817
3. Website:
www.red-rhino.com
________________________________________________________________
How to apply:
Email: redrhinoHR@gmail.com
*** Use ONLY this method of communication to apply for this position***
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