Company Summary:
bb Blanc is a Canadian owned and operated live event company, who has been supplying award winning audiovisual/staging production and live entertainment to both the corporate and social event markets since its inception in 2008. “Creating Event Magic” is our core purpose. bb Blanc Inc has become a leader in our industry, executing over 2500 events each year from small meetings and intimate soirees, weddings to large elaborate productions. Unmatched creativity and award-winning customer service are what we pride ourselves in and at the forefront of that is our people.
Position Summary:
The Marketing Specialist role is responsible for developing marketing strategies, launching advertising campaigns, maintaining good media relations, and analyzing marketing needs to promote and publicize our events.
Position Details:
Anticipated Start Date: As soon as possible
Terms of Employment: Full-time, permanent position
Employment location: 41 Keyes Court, Unit 2, Woodbridge, ON, L4H 4V6
Salary Expectation: $59,000-$70,000 annually based on experience and performance
Benefit: Paid vacation days
Duties and Responsibilities:
• Develop, implement, and evaluate communication strategies, advertising campaigns, and promotions calendar for advertising and promotion.
• Coordinate various elements of campaigns, including content creation, design, and distribution.
• Develop and maintain good relationships with relevant media contacts.
• Assist in the development of promotional materials for events and coordinate pre-event and post-event activities.
• Conduct market research to identify marketing opportunities, competitive landscapes, and market trends.
• Research and analyze customer data like needs, satisfactions, preferences, reviews etc. to provide insights for marketing strategies and decision making.
• Oversee the marketing reports, presentations, briefs and press materials.
• Present ideas to help promote the brand or campaign in new ways.
• Build knowledge and education through research and marketing reports and share best practices and local marketing tactics with team members.
• Work well in collaboration with sales and advertising teams.
• Monitor and update social media channels (Facebook, Twitter, Instagram, YouTube, etc) with engaging and relevant content to ensure consistency with brand guidelines.
• Respond to customer inquiries and feedback through various communication channels.
• Copyediting and proofreading of all corporate communications, such as blog posts, company announcements, press releases, brochures, and other materials.
Qualifications and Requirements:
• College diploma is required, major in business marketing, digital media or a related field is preferred.
• Minimum 2 year of recent marketing experience. Proven experience in both digital marketing and offline marketing is an asset.
• Familiarity with social media platform management.
• Be able to work on weekends and holidays for events.
• Fluent in English.
We appreciate all applicants for their interest, please apply to this role where you will add value and contribute to the firm’s long-term growth and strategy. Please be informed that only those selected for an interview will be contacted. Please apply by sending your resume to hr@bbblanc.com and reference 2024-S-1 on subject line.
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