assist with the development, execution, analysis and optimization of digital marketing programs while supporting the Marketing & Communications Manager with other marketing initiatives and
to take ownership of the brands’ online presence and effectively liaise between the Organization and external marketing vendors.
Key Responsibilities
1. Develop, execute and optimize all digital marketing activities including PPC campaigns, paid social media campaigns and email marketing.
2. Perform keyword research, create SEO-friendly content and generate on-site recommendations to actively improve SERP results.
3. Monitor our online presence and communicate regular website updates to agency/vendor.
4. Plan and manage the marketing content calendar across all platforms including Twitter, Instagram, LinkedIn, Facebook and YouTube including video content and blogs.
5. Actively monitor social media channels to engage with customers and prospects.
6. Maintain email marketing including list management, content and scheduling.
7. Work closely with approved agencies and/or external vendors to monitor, support and execute all marketing communications activity.
8. Prepare analytics and ROI reports in a timely fashion.
9. Provide support in the tracking and reporting of the Marketing Budget.
10. Promote the facilities of the organization to fresh and existing customers through a proactive approach.
11. Identify new marketing opportunities.
12. Liaise with associations and related community and/or industry contacts as necessary.
13. Support all corporate communications, branding and sales objectives.
14. Support sponsorship/donation activity.
15. Assist in the development of flyers, documents, newsletters, and various other written materials.
16. Support and set up company presence at industry tradeshows/public events.
$57,000 anual salary , 40 hours/week Monday-Friday- This is a permanent position.
2 years experience in marketing, and Successful completion of a college/university program (preferably in Marketing, Digital Marketing or Communications)
Preference for this position will be given to Canadians, permanent residents, new immigrants, indigenous peoples, vulnerable youth, older workers and people with disabilities with appropriate experience.
Applicants must speak english
Location: Concord, Ontario
Employer: Juel Group Ltd.
Uptown Caregiver Placement Agency
www.uptowncaregivers.com
info@uptowncaregivers.com
647-715-2126
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