Education:
- A university degree or college diploma in communications, public relations, marketing, journalism or in
a related field and several years of experience in an advertising, public relations or communications
officer position or in a related occupation are required
General Tasks:
- Train and supervise staff
- Develop promotional materials
- Hire, train, direct and motivate staff
- Market business services
- Write and edit press releases, newsletters and communications materials
- Direct and evaluate establishments and departments that develop and implement communication strategies
and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses,
governments and other organizations
- Direct and evaluate establishments and departments that publicize activities and events on behalf of
businesses, governments and other organizations
- Establish distribution networks for products and services, initiate market research studies and analyze
their findings
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising
campaigns to promote the sales of products and services
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and
Intranet sites to manage an organization's Internet presence
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Develop and organize workshops, meetings, ceremonies and other events for publicity,
fundraising and information purposes
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communication material
- Initiate and maintain contact with the media
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, and Website
content and press releases
- Maintain and manage digital database
- Supervise office and volunteer staff
Experience and specialization:
- Computer and technology knowledge
- Adobe Creative Suite
- Microsoft Office
- Database software
- Figma
- Google Drive
- WordPress
- Microsoft
- Mac OS
Area of specialization:
- Audio/audio-visual
- Interactive/new media
- Advertising
- Communications
- E-commerce
- Marketing
- Media Relations
- Public Relations
- Digital Media
Personal Suitability:
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Initiative
- Judgement
- Organized
- Team player
- Dependability
- Interpersonal awareness
- Reliability
- Creativity
- Quick learner
Additional Information:
- Work conditions and physical capabilities
- Attention to Detail
- Fast-paced environment
- Work under pressure
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